The European packaging law is causing significant concern among Belgian webshop owners. Starting tomorrow, entrepreneurs will be required to report annually and in detail on the quantity of packaging materials they place on the market per country. This includes cardboard, bubble wrap, and void fill materials. The requirements are complex and lead to a substantial administrative burden, especially for small and medium-sized enterprises operating internationally.
What is Happening
Ingeborg D’hoker (61) from Antwerp, owner of a webshop selling antique beads, faces an enormous challenge. The new legislation obliges her to accurately report the weight of packaging material used per country annually. "That's an impossible task. This annual cost alone amounts to 15,000 euros for me just to send a few beads," she warns. These costs not only cover registration and licensing fees in various countries but also the time required for administration and the potential hiring of specialized services. Entrepreneurial organizations, such as Unizo and Voka, have already raised the alarm about the impact on Belgian SMEs.
How the packaging regulations affect small businesses
The legislation aims to promote sustainable packaging and reduce waste. However, for individual webshop owners selling handmade or niche items, the regulatory pressure can be overwhelming. There is a significant gap between the ambitions of the law and its practical feasibility for small players. Large multinational corporations often have the resources to comply with such rules, but for local entrepreneurs in Flanders and Wallonia, this is often an impossible task.
Background
This new regulation stems from a European directive aimed at fostering a circular economy and reducing packaging waste. Each member state implements this directive in its own way, leading to a patchwork of national rules and bureaucracy. This makes it particularly challenging for entrepreneurs to maintain an overview and meet all requirements when shipping to various European countries. While the intention is good, the implementation inadvertently creates barriers to the free internal market, especially for smaller players who do not have extensive legal and administrative departments. HLN consumer expert Safia Yachou has investigated the consequences of this packaging law for Belgian entrepreneurs and consumers, highlighting the heavy financial and administrative pressure.
What This Means for Belgium
The consequences for the Belgian economy could be substantial. Small webshops might be forced to cease their international operations or limit themselves to domestic shipping only, severely restricting their growth potential. This could lead to a loss of innovation and competitiveness. Entrepreneurial organizations, including Unizo and the Belgian Chamber of Commerce (a broad representation for businesses), speak of 'administrative harassment' and urge for simplification and harmonization of the rules at the European level. Without adjustments, the new law threatens to undermine the diversity of Belgian SMEs, a vital engine of the economy.
The primary source for this news is HLN, as stated in the article. "That's an impossible task. This annual cost alone amounts to 15,000 euros," warns Ingeborg D’hoker.

