What is happening
Hasselt Fair (Hasselt Kermis) attracted an impressive estimated 320,000 visitors, according to VRT NWS. This marks the fair's second consecutive attendance record. The 2026 edition took place from September 19 to 27 on Hasselt's inner ring road, located in the province of Limburg. Last year, the fair reported 300,000 visitors, indicating that the 2026 edition saw an increase of approximately 20,000 visitors, or about 6.7 percent, compared to 2025. This calculation is based on an estimated total for the current year and should not be interpreted as an exact measured growth figure. VRT NWS did not provide details on the counting methodology used or how repeat visits were handled. Consequently, the reported visitor number should be regarded as an estimate rather than a precise count of distinct individuals.
Successful relocation and public response
The relocation of Hasselt Fair in 2025 to the inner ring road, situated between Kolonel Dusartplein and the head of the Kanaalkom, appears to have positively impacted public interest. The fact that both consecutive editions since this move have set attendance records suggests a successful adaptation to the new location. The stretch between Kolonel Dusartplein and Kanaalkom also proved to be a popular draw for visitors from the region and beyond in 2026.
Background
Hasselt Fair is a traditional annual event deeply rooted in Hasselt's local culture. The recent move of the fair to the inner ring road in 2025 marked a significant logistical and strategic decision for both the organization and the city. Before this relocation, other city locations were typically used, but the new setup aimed to improve visitor flow and the overall fair experience. The city administration of Hasselt and the Limburg entity Toerisme Limburg (Limburg Tourism) view the fair as an important economic driver and an event that enhances the city's regional appeal. Visitor attendance estimates are crucial indicators for the success of such events and influence future policy decisions regarding urban planning and event management.
"It is clear that the new location on the inner ring road has given a positive boost to the Hasselt Fair," a spokesperson for the Hasselt city administration stated, as quoted by VRT NWS.
The method for determining visitor numbers for large-scale events like Hasselt Fair is often complex, employing various estimation techniques. However, the absence of a detailed counting methodology can lead to discussions about the accuracy of the figures, a point that Statbel (the Belgian statistical office) might also raise for such estimates. Nevertheless, it is a common practice to use such estimates for evaluating events.
What it means for Belgium
The continued success of Hasselt Fair contributes to Belgium's reputation as a country with vibrant local events and a rich fairground culture. For the city of Hasselt and the province of Limburg, this translates into a direct economic injection through increased spending in hospitality, retail, and the tourism sector. The federal government and the Flemish government encourage such cultural and recreational events, given their importance for the local economy and citizen well-being. They help create a positive image and attract tourists, both domestic and international. The positive figures from Hasselt Fair can inspire other Belgian cities to invest in their own events and the necessary infrastructure. It demonstrates that, even in a changing leisure landscape, traditional events still play a significant role in society and the economy.
Belgian entities involved or relevant:
- City of Hasselt (local government and organizer)
- VRT NWS (information source)
- Toerisme Limburg (regional tourism organization)
- Flemish Government (policy and event support)
- Federal Government (indirect economic impact)
- Statbel (for context on statistical methodologies)
